Feature: Bite Beauty Lip Lab NYC


The fam-jam and I just returned from a 5 day road trip. It was a whirlwind of a trip seeing 5 major cities in 5 days (this is not counting smaller cities we made pit stops in). Our 3rd stop was in the city of bright lights NYC. The last time the hubby and I had visited we were minus 2 kids, so the experience this time around was more kid friendly. Although, I did make a point to fit in some beauty fun for moi!

The blogosphere has been all abuzz about Bite Beauty’s Bite Lip Lab in NYC. I’m a huge fan of their lip products and have written rave reviews on my old blog Makeup Junkie. When I heard they opened up a store where you can make your own custom lipstick, I just had to make a visit! It happen to work out that it was our first stop in New York.

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The whole process took minutes to make especially since I had a colour in mind already. I debated before going if I wanted an everyday shade or something fun and bold for summer (first world problems). I figured, go big or go home so I had the fabulous Brooklyn (tell him I sent you to visit him), mix up a fun pinky-red shade. I wanted a stain-like finish so he suggested the formula be a shiny finish with lots of pigment – very summer appropriate.

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The next step was to choose the scent: peppermint, starfruit, cherry, or violet. I like the cooling effect and fresh scent of peppermint on the lips so I went with that.

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After the scent was selected, little chunks of lipsticks that looked like chocolate truffles were melted and mixed together for my custom shade. Looks good enough to eat right?

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The mixture was then poured into a mold and placed on a cold plate to harden. I tried my best to contain my excitement as my lipstick was being poured. It’s such a simple process, but I was very fascinated by it all and wondered why Toronto didn’t have its own Beauty Lab. Brooklyn let me know that NY was a test run and if it does really well it will come back to Toronto – yipee!

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While I waited for the lipsticks to harden, I checked out the rest of the Bite Beauty products while my oldest son showed off his karate moves. I was very tempted to pick up some lipsticks I had been wanting for my kit, but I resisted!

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The lipsticks were finally ready to be placed into the sleek lipstick tubes. I was over the moon to receive 2 tubes of my lip colour plus he included a little sample of the Luminous Creme lipsticks in Champagne and a lip brush. He also provided a card with the colours I chose in case I wanted more made up in the future. I am so in love with this shade. It’s the perfect mix of bright pink and red. It has a beautiful glossy shine with lots of colour and feels so hydrating on the lips. When I want it to be subtle I dab it on like a stain. After a few hours of wear, it actually leaves a nice stain on the lips.

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I definitely plan to make another visit, but hopefully they will be in Toronto before then.I think the next lip colour I make will be the perfect colour for bridal. I had such a fantastic time watching the whole process and chatting with Brooklyn. If you are planning a trip to NYC and love lipsticks like I do, then this a must-do! It makes a great memento. My lip shade is appropriately named NYC. 🙂

Bite Lip Lab is located on 174 Prince St. in Soho NY. Custom lip shade retails for $28 USD. Hours Tues-Sun 11 am – 7 pm. 

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