The Word of the Day: Efficient (IMATS 2014)

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It doesn’t matter how much makeup I have already; IMATS (International Makeup Artist Trade Show) for me is an event I just can’t miss. If you didn’t know already, IMATS is just around the corner happening this weekend, November 22 and 23. As soon as last year’s was over and done, I was already counting down to this year’s. It’s like Christmas for me and for so many other makeup artists. Over the years I have heard some makeup artists say it’s not that good and could be better; but you just can’t deny the energy you feel when you step inside. Stick a whole bunch of creatives in one place with a booths upon booths of makeup products and tools and the excitement is just contagious.

The word of the day is ‘efficient’. I am on a serious mission and have devised a plan to avoid as many lines as possible (I believe my somewhat OCD husband has rubbed off on me ha!). Yes, I will be there as soon as the doors open and will head to the booths that are typically the busiest mid-day first thing.

Not only is my goal to have an efficient shopping day, but I’ve realized my kit is not so efficient and needs a major overhaul. A lot of what I plan to buy may not be that exciting to a regular beauty lover, but the thought of streamlining my kit somewhat has me giddy! I will be doing the usual restocking of tools, but adding some new goodies to the mix.

I will probably be so focused on getting through my list so if you see me whizzing by, please stop me in my tracks and say ‘hi’! Seeing old faces and meeting new ones is another reason I love going. I also plan on catching a few keynote speakers like Eve Pearl! Stay tuned to see what I added to my kit to make me more ‘efficient’ at my job!

What are you looking forward to at this year’s IMATS in Toronto? What’s on your list?

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November Rewind: Remark Magazine and IMATS Toronto 2013

Time really does fly by when you’re having fun! Where has November gone?? It’s hard to believe that Christmas is about 1 month away – eek!

November has been a crazy month of work and fun so here’s a quick recap of what I’ve been up to.

IMATS Toronto 2013 Highlights:

580619_500879480019735_509132068_nDid you get “Minked”? If you didn’t, you definitely missed out! Our booth was crazy busy both days. I don’t even know how many lashes I applied, but I probably can apply fake lashes with my eyes closed now. It was such a great experience working with the lovely Minked Lashes team and working with these absolutely beautifully hand-crafted, 100% mink and horse hair lashes (which by the way are 100% cruelty free).  Oh did I mention that my dear friend and talented artist, Arabella Trasca, is also the Creative Director? Pretty amazing! Be sure to check out their site now which is now live. You will want to snatch up all of them. For the quality and styles, Minked Lashes is the most affordable brand I’ve seen. The most expensive pairs are $26! I seriously am in love with all the styles.

Thank you to all my special peeps who came and got “minked” and those that stopped just to say hi! You know who you are!! IMATS is like a reunion for all us artists. I love you guys and appreciate all your support!! I also enjoyed meeting new friends and can’t wait to do it all over again next year.

Some of the lovely faces that came by the booth and got "minked".

Some of the lovely faces that came by the booth and got “minked”.

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Eve Pearl!!!

Eve Pearl!!!

Hi. That’s me with 5 time Emmy award-winning makeup artist, Eve Pearl. This moment was obviously the biggest highlight of the weekend for me. Meeting her and this picture could not have been possible without Eve’s Pearlette and fabulous makeup artist, Nicole Lemos Makeup Junkie! I actually met Nicole at The Shopping Channel days before IMATS. I was super bummed I wouldn’t get to meet her and made it my mission to meet her at IMATS. Mission accomplished! Eve is one of the most gracious, humble, and utterly kind celebrity makeup artists I have ever met! If you’re a fan (and why wouldn’t you be??), Eve will be back at The Shopping Channel with her team and amazing products on January 31st in the new year! 

Haul Pt. 1

Beauty Blender Sponges (2 for $22.50 from Nigel’s), bdellium brushes, Lucas Paw Paw Ointment from Alcone, NARS Blush Palette in Adult Content, Make Up For Ever Aqua Rouge in various shades.

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Eve Pearl Dual Foundation (they didn’t have refills so I will scrape this out into my palette), Stilazzi Set Bag, Individual Lashes/Strips from Nigel’s Beauty Emporium

My silly son wearing a pair of some Minked Lashes I picked up. I got Mila, Scarlet, Celine and Pandora.

My oldest son being silly holding a pair of my Minked Lashes. I got Mila, Scarlet, Celine and Pandora.

I also have some new work that was published in Remark Magazine’s holiday issue. I’m super proud of this issue because not only did I have a 3 page beauty story in it, I also got the cover! I’m so grateful to be apart of an amazing Canadian lifestyle magazine. Be sure to check it out for holiday ideas! Cover story on pg. 44 and beauty story pg. 8!

Photographer: Arash Moallemi, Makeup: Joy David-Tilberg, Hair/Nails: Tami Sombati (Judy Inc.), Stylist: Tricia Hall (Judy Inc.), Model: Casey (PUSH)

Photographer: Arash Moallemi, Makeup: Joy David-Tilberg, Hair/Nails: Tami Sombati (Judy Inc.), Stylist: Tricia Hall (Judy Inc.), Model: Casey (PUSH)

Photographer: Mayreese De Jesus, Makeup: Joy David-Tilberg, Hair: Charisse Feliciano, Makeup Assistant: Fiona Man, Model: Quinn (Peggi Lepage/B&M)

Photographer: Mayreese De Jesus, Makeup: Joy David-Tilberg, Hair: Charisse Feliciano, Makeup Assistant: Fiona Man, Model: Quinn (Peggi Lepage/B&M)

On The List: IMATS 2013 November 9 & 10

It’s almost that time of year again when makeup artists in the Toronto/GTA area flock to the International Makeup Show with our lists ready to go and cash in hand. This year, my experience will be a little different than previous years. I won’t just be dishing out the money but I’ll be working the show too at the Minked Lashes booth 101! Come visit our booth for the unveiling of a new line of mink lashes. They are absolutely beautiful!

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During my break(s), this is what I’ll be shopping for. If you’ve been following my Instagram, you’ve probably seen my photos of my kit reorganization. I’ve created 3 kits: one for bridal, one for tv and one for fashion.

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I think this is the best way for me to use what I need and be efficient rather than taking everything I own! Luckily I have doubles (and some triples) of most things, but have had to buy a few extras.

The setup.

The setup.

I’ve started working as a makeup artist at The Shopping Channel and I’ve come to realize that some products used for my bridal or fashion work just don’t work for HDTV.

1. bdellium Brushes (the “b” is silent): I love bdellium brushes and need to add a few more to my collection particularly their precision lip brush, finishing powder brush and precision blush brush. I am still debating if I want the yellow or pink bamboo handles. Maybe I’ll just have to get 1 of each. 😀

2. Beauty Blender Sponges: I haven’t been able to find a place that sells these in bulk without a crazy shipping fee or that sells in Canada. These are great at applying foundation flawlessly when used wet. When working in HD, streaky foundation from a brush is a no-no. I like to use the brush to apply the foundation all over and then use the sponge wet to blend out the edges and smooth out any streaks. I’m usually working on multiple people in a row so having a few on hand will save me time from having to wash in between.

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3/4. Eve Pearl HD Foundation/Salmon Concealer Pro Palette Refill: A few weeks ago, Eve Pearl had a Pro Artist day and had an amazing deal on the HD Pro Palette which includes 12 foundations, 6 salmon concealers, 3 cream blushes, 1 mattifier, 1 highlighter, and 1 lip treatment. It’s on sale right now for $250 but I was able to take off an additional $150 on the pro artist day! I LOVE this palette because it is such a great space saver. The empty pans can be used for mixing or for adding more refills. The texture is medium to full coverage but can be easily sheered out. It suits all skin tones from very fair to very dark. It’s important for skin to look like skin on HD because the camera can pick up and amplify texture. I love that you can keep layering and it still doesn’t look cakey. The salmon concealer, which is what Eve Pearl is known for (and it doesn’t hurt that she is a 5 time Emmy Award winning makeup artist) is so amazing under eyes with very deep undertones and bags. It also covers redness really well and is ideal for sensitive skin. I plan on picking up a few more refills of the shades I use the most. One tip I would suggest: be sure to prime or moisturize the skin really well before applying the foundation otherwise the skin can flake.

Eve Pearl will be at The Shopping Channel this Wednesday. I’m totally bummed I won’t be working but I hope to meet her at the show!

5. Stilazzi Clear Set Bag: I’ve come to admire the amazing hosts that I am lucky to work with at The Shopping Channel. They are on-air for 3 hours straight featuring 3-4 different brands with barely any breaks. When I’m on set, I have literally seconds to touch up the hosts and guest hosts which means I have to have my products easily accessible without dropping them! I’ve been using my MAC tool belt on set and while it’s great for holding your brushes it can’t really hold much else. I will definitely be picking up a clear set bag from Stilazzi at the Blur Makeup Room/yaby booth 306. This way I can carry a few brushes with me, blotting papers, my Kett HD pressed powder, tissue, q-tips, sponges, blush, and lip products.

If you’re coming to IMATS Toronto at the Metro Convention Center, be sure to stop by booth 101 and say hi and shop! I’ll be applying Minked Lashes. I’d love to hear what’s on your shopping list! If you haven’t purchased tickets yet, click on this link and see you there!

IMATS Toronto 2012: The Haul

The weekend of IMATS is bittersweet. We excitedly make our lists, shop, shop, shop, and then it’s all over. I think this year’s IMATS has been the biggest turn out yet. I got pretty much got everything on my list except my lashes from Nigel’s Beauty Emporium. Yes, this makes me very sad. I arrived in the afternoon and all the good lashes were gone!  Hmm, maybe all us bloggers blogging about their crazy deal last year was a bad idea?! I spoke to a few vendors and a lot of them didn’t expect to be almost sold out. Well, that’s good news for IMATS – it’s here to stay in Toronto!

Here’s my recap of my day at IMATS and my haul!

Shopping with my partner in crime, Marlene, makeup artist and guest contributor on Makeup Junkie. We had some fun times – it’s always more fun to shop with someone who loves makeup just as much as you do.

My first purchase of the day started with bdellium Tools. I lost all my face brushes earlier in the summer so replacing them with some awesome brushes from bdellium was my focus. All their lines are fantastic, but I am a huge fan of the Studio line. They are amazing quality and the yellow handles are so eye catching. I always love stopping by the booth because Edward and Daniel are always super nice and make a point to remember the bloggers.

I usually don’t get a chance to see the seminars, but this year I made a point to see the uber talened and inspiring Lottie Stannard! I have been a fan of hers since her Model Mayhem days. Now she’s an international artist keying the biggest fashion shows and working on some of the most famous celebrities. I really enjoyed her seminar on working in the fashion industry. She revealed a lot of important tips and personal experiences of how to make it in the industry. Some key points:

  1. On building your book: Don’t start out doing crazy makeup. It won’t work for commercial work. Choose a photographer’s who’s work you love and that has the same aesthetics you do. Don’t say yes to every shoot. Do shoots that will only benefit your portfolio. Ask the photographer lots of questions like will there be retouching or no retouching, what the photog’s retouching style is like, lighting, what the hairstyle will be, etc. A shoot has to be a whole collaboration. If hair and makeup or wardrobe don’t go together, the whole image will flop.
  2. How to start doing fashion work: Runway work is the best way to break into fashion. It forces you to pay attention to detail and to be fast. There is no editing your work when you do fashion so you have to be at the top of your game. Contact agencies, the brands that sponsor the show, or the key makeup artist to see if you can start assisting at shows.
  3. Working in an agency: Getting into an agency is not the end all be all. There are a lot of misconceptions about being in an agency. It doesn’t mean you’ll be busy everyday, but it does open up many opportunities because they have access to the world’s biggest clients. Choose the right agency for you, an agency full of artists who’s work you admire. Be around people who are amazing at what they do because that’s what you aspire to be.
  4. Other important tips: Lottie touched on assisting which I was happy she brought up because I had written a post about this last week here. When you are asked to assist it is a privilege. The artist is asking you to be on set because he/she trusts you. As an assistant, you are not there to network. Werd! Her top 5 foundations: Make Up For Ever HD Foundation, Face Atelier, M.A.C. Face & Body, and on celebrities Armani or Dior. On bridal work – invest in good foundations and lipsticks.

I’m pretty proud of myself because for the first time I actually stuck to my list and got less than I had planned. Here’s the haul:

  • Embroylisse Lait-Creme Concentre (24 Hour Miracle Cream): It moisturizes, primes, and acts as a makeup remover.
  • bdellium Tools Studio Line Brushes:
    • #953 Duet Fiber Foundation: I have a travel size one I use on my self so I decided to get 2 for my kit. I love the way it buffs foundation onto the skin. I really love using this for liquids because it doesn’t leave any streaks like a flat foundation brush does. Also good for powder foundations. Apply in a circular motion for a flawless finish.
    • #957 Precision Kabuki Airbrushed Effect: I have found a new love for applying blushes with a flat top brush. Creates a perfectly flushed cheek every time. I wish I had bought 2 of these, but will have to wait until next year!
    • #948 Foundation Application: I got an extra traditional foundation brush to replace the other one I lost. These are still good for cream foundations or liquid.
    • #980 Large Natural Powder Brush: Needed one of these to replace my MAC brush. Love how soft the hairs are on this brush!
    • #546 Square Lip Brush: You can never have enough lip brushes especially when you’re doing bridal. There isn’t enough time to clean in between clients sometimes. I love the square brushes because they are wider and makes the application quicker while still being precise.
    • #760 Precision Eye & Brow: Great for defining the brows and lining the eyes.
    • #710 Eyeliner Applicator: I go back between an angled brush and a thin pointy brush for winging out the eyes, but I’m starting to prefer the thinner brush for getting a defined winged tip. Love the #710 because it’s not too flimsy yet not too firm that it can’t contour to the shape of the eye. 
    • Complimentary set: Edward and Daniel are always so good to the bloggers. In the travel set I received all the brushes I wanted to try! Includes the 731 mascara fan (love to comb through the lashes with this or apply mascara when I don’t have wands), 542 bold lip brush (the tip is rounder and will give precise application), 768 round dome shadow brush (great for contouring smaller eyes or in the crease), 746 bold angled eye brush, 775 duet fiber shader for all over application, and another 546 square lip brush for myself!
  • Mascara wands from Nigel’s Beauty Emporium: So I didn’t get the lashes but I picked up some wands. They were only $2.50 for a pack of 25 – much cheaper than any other booth. I only got 3 packs and wish I had bought more! I had bought the red wands last year and didn’t really like how flexible they were. They were too flexible and didn’t really grab the lashes as good.
  • yaby cosmetics Blush Refill in bl015: I love the pigmentation of yaby’s shadows and blushes. I needed a peachy-pink matte blush to complete my collection of blushes. This shade is so pretty and soft – great for bridal or everyday wear.
  • OCC Lip Tars in Feathered and Narcissus: This booth was packed all day. I picked up Narcissus a lavender toned pink because it’s different from a lot of the pinks I own. This could be great for fashion or toned down for bridal work. I also picked up Feathered a true white that could be awesome for fashion work or mixed with other shades to lighten. I can’t wait to work with these lippies!

That rounds out my IMATS haul! I was only there for a few hours but I bumped into so many people I knew and finally met people I have talked to over Twitter and FB. I don’t get out much to socialize so it was really awesome to catch up with some of my fave beauty bloggers and makeup artists. It was great to see Fiona, Jenn from Spiced Beauty, Donna Marie, Nicole Richards, Arianne from Glitter Geek, Tess from Makeup By Tess, Ande from Make Me Over Ande, from across the room makeup artist Delia, Dawna Boot, and Laura Amaya. Be sure to visit their pages to see what their hauls were!

Until next year! What did you pick up? What were your favourite moments at IMATS?

Events: IMATS Toronto!

 

The event of the year for makeup enthusiasts in Toronto is fast approaching! If you haven’t heard about IMATS (International Makeup Artist Trade Show) Toronto, here is all the info you need to know. Open to everyone!
What: IMATS Toronto
When: November 17 (8:30 am – 5 pm) & 18 (10 am – 5 pm)
Location: The Toronto Congress Center North Hall
650 Dixon Rd
For me, it’s time to restock the kit with some makeup must-haves. Check out my shopping list!

 

1. bdellium Brushes: I discovered this brand at last year’s IMATS and now I can’t get enough. A while ago I sadly lost my face makeup brushes – devastating for a makeup artist! I bought some cheapie brushes to hold me over until this year’s IMATS. Can’t wait to restock with some new bdellium brushes! For past reviews click here.
2. yaby: I took advantage of yaby’s pop-up sale in Toronto and fell in love with their shadows, highlighters, and custom palettes! Now I want to pick up a couple of blushes in peachy pink and baby doll pink.
3. OCC Lip Tars: I will be surprised if I can get the shades I want. OCC is a popular booth at IMATS. I’m hoping to pick up some bridal friendly shades and a couple of shocking shades for fashion work. Fingers crossed!
4. Nigel Beauty Emporium: This is a must-visit booth for cheap deals on lashes and mascara wands! For past reviews click here.
I am also hoping to catch Lottie’s workshop on working in fashion. I look forward to seeing some old friends! Stay tuned for my IMATS haul!
What’s on your IMATS shopping list?